Abstract

Social norms are increasingly recognized as drivers of behavior change. However, there are gaps in knowledge around how to change social norms to increase uptake of a behavior (e.g., health care utilization, contraceptive use, nutritional supplements, etc.). Moreover, there are calls to examine how inequitable gender norms, including women’s economic empowerment, affect health. Dr. Sedlander will discuss her mixed methods research (population level data, social network data, and qualitative data) which includes developing a novel gender norms scale in India, Nepal, and Uganda and examining how social norms affect different health outcomes.