How can we make everyday travel greener, healthier and more equitable? The ERC-funded GREENTRAVEL project, led by the Digital Geography Lab at the University of Helsinki, investigates how green environments along everyday travel routes shape people's travel choices and wellbeing, and whether these benefits are equally accessible to everyone.
Combining innovative approaches in geospatial analytics, mobile big data, street-level imagery, artificial intelligence and immersive virtual reality experiments, GREENTRAVEL examines the links between urban greenery, active mobility, environmental exposure and human wellbeing. Research across five European cities has provided some new insights into how people experience and interact with green travel environments in their everyday lives.
The project moves beyond simply measuring the amount of urban green space. By combining individual-level insights with large-scale mobility data and advanced spatial modelling, GREENTRAVEL aims to develop new ways of understanding and planning greener travel environments that benefit everyone. In the talk, I will explore how to study the greenery people actually encounter along their journeys, how these experiences vary across cities and seasons, and what have we learnt about travel environment quality in European cities this far.











