Publications

06 Feb 12

Is it all about Money? A Randomized Evaluations of the Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal.

Authors: BONAN Jacopo, DAGNELIE Olivier, LEMAY-BOUCHER Philippe, TENIKUE Michel.

Abstract: In Senegal mutual health organizations (MHOs) have been present in the greater region of Thiès for years. Despite their benefits, in some areas there remain low take-up rates. We offer an insurance literacy module, communicating the benefits from health microinsurance and the functioning of MHOs, to a randomly selected sample of households in the city of Thiès. The effects of this training, and three cross-cutting marketing treatments, are evaluated using a randomized control trial. We find that the insurance literacy module has no impact, but that our marketing treatment has a significant effect on the take up decisions of households.

Reference: BONAN Jacopo, DAGNELIE Olivier, LEMAY-BOUCHER Philippe, TENIKUE Michel. Is it all about Money? A Randomized Evaluations of the Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal. CEPS/INSTEAD, 2012, Working Papers n°2012-03, 28 p.

Keywords:
community based health insurance scheme,
Randomized control trials,
Africa,
Senegal

JEL: C93, O17.

Linked publications
BONAN Jacopo, LEMAY-BOUCHER Philippe, TENIKUE Michel
CEPS/INSTEAD, 2013, Working Papers n°2013-15, 44 p.