Is it all about Money? A Randomized Evaluations of the Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal.Authors: bonan jacopo BONAN Jacopo, dagnelie olivier DAGNELIE Olivier, lemay-boucher philippe LEMAY-BOUCHER Philippe, tenikue michel TENIKUE Michel.
Abstract: In Senegal mutual health organizations (MHOs) have been present in the greater region of Thiès for years. Despite their benefits, in some areas there remain low take-up rates. We offer an insurance literacy module, communicating the benefits from health microinsurance and the functioning of MHOs, to a randomly selected sample of households in the city of Thiès. The effects of this training, and three cross-cutting marketing treatments, are evaluated using a randomized control trial. We find that the insurance literacy module has no impact, but that our marketing treatment has a significant effect on the take up decisions of households.
Reference: BONAN Jacopo, DAGNELIE Olivier, LEMAY-BOUCHER Philippe, TENIKUE Michel. Is it all about Money? A Randomized Evaluations of the Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal. CEPS/INSTEAD, 2012, Working Papers n°2012-03, 28 p.Keywords:
JEL: C93, O17.