The economics of free newspapers: the business value of banal cosmopolitanism in the city of flows.Authors: LAMOUR Christian, LORENTZ Nathalie.
Online First: 15/05/2019
A new phase of print capitalism was launched at the transition from the twentieth to the twenty-first century with the appearance of free dailies circulated in the large cities of the Western world. The market performance of this form of press depends strongly on the non-price quality of its news, which is produced for and used by a public that accepts its reading will be interrupted by adverts. However, what are the socio-cultural frames within which this nonprice quality is defined? The current article explores the value of “banal cosmopolitanism” as a driving force of this non-price quality. The investigation is based on a case study of the newspaper L’essentiel in Luxembourg.
Reference: LAMOUR Christian, LORENTZ Nathalie. The economics of free newspapers: the business value of banal cosmopolitanism in the city of flows. Journal of Media Business Studies, 2019, vol. 16, n°2, pp. 110-125.Keywords: