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Publication Details

21 May 19

The economics of free newspapers: the business value of banal cosmopolitanism in the city of flows.

Authors: LAMOUR Christian, LORENTZ Nathalie.

Online First: 15/05/2019

DOI: http://doi.org/10.1080/16522354.2019.1616376

Abstract:

A new phase of print capitalism was launched at the transition from the twentieth to the twenty-first century with the appearance of free dailies circulated in the large cities of the Western world. The market performance of this form of press depends strongly on the non-price quality of its news, which is produced for and used by a public that accepts its reading will be interrupted by adverts. However, what are the socio-cultural frames within which this nonprice quality is defined? The current article explores the value of “banal cosmopolitanism” as a driving force of this non-price quality. The investigation is based on a case study of the newspaper L’essentiel in Luxembourg.

Reference: LAMOUR Christian, LORENTZ Nathalie. The economics of free newspapers: the business value of banal cosmopolitanism in the city of flows. Journal of Media Business Studies, 2019, vol. 16, n°2, pp. 110-125.

Keywords:
Free daily press,
cities,
banal cosmopolitanism,
advertising,
mobility

Project: L’intégration communautaire de proximité par les politiques culturelles : Capitales Européennes de la Culture et Cohésion Urbaine Transfrontalière

Linked publications
LAMOUR Christian, DURAND Frédéric.
In: Wolgang Schneider and Kristina Jacobsen (Eds.) Transforming Cities. Paradigms and potentials of urban development within the "European Capital of Culture". Universitätsverlag Hidelsheim/Georg Olms Verlag, 2019, pp. 41-50.
LAMOUR Christian, LORENTZ Nathalie.
Journal of Contemporary European Studies, 2019, vol. 27, n°3, pp. 357-374.