Are men’s preferences for couple equity misperceived? Evidence from six countries
Abstract: Using representative survey data from 24,000 respondents across six countries, we explore the actual and perceived preferences of men for couple equity. In all countries, the majority of men prefer an equitable division of tasks within the household, yet the actual share of men preferring couple equity is systematically underestimated. The perceived shares vary substantially across the population, and they are positively associated with respondents’ own preferences for couple equity. Providing respondents with truthful information about the actual share of men preferring couple equity in their country shifts beliefs, preferences for couple equity, and the willingness to pay for it.
JEL: J22, J13, I26
Keywords: Subjective expectations, pluralistic ignorance, identity, norms, couple equity, parental labor supply








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